COMPUBRLBS - Public Relations - Bachelor of Science

Major

BS - Bachelor of Science

On Campus - 50% or more courses and instructional experiences delivered on campus

The Public Relations major prepares students to research, plan, execute, and evaluate communication between an organization and its publics, monitor the organization’s environment, and counsel management on policies and programs. This major is designed to prepare students to help private industry and public organizations improve the quality of communication among themselves, their employees, the general public and government. Students will learn how Public Relations is instrumental in corporate strategy, complements advertising and marketing, and will understand the importance of managing organizations’ images and reputations.