COMSPTCMBA - Sports Communication - Bachelor of Arts

Major

On Campus - 50% or more courses and instructional experiences delivered on campus

The program in sports communication builds students' knowledge, skills, abilities, and attitudes in the ideation, planning, implementation, and evaluation of communication efforts specifically meant for sports and athletics organizations. The breadth and depth of sports includes all types, from professional and e-sports teams, to community programs and semi-professional leagues, to equipment manufacturers and venues for digital and physical action. Students will gain a robust foundation of theory and practice to understand why and how ethical and effective communication in the context of sports/athletics has a great impact on society. This broad-based program, then, prepares students for the variety of careers as a sports communication professional, such as sports brand manager, sports promotion (public relations or advertising), broadcasting, sports agent, blogger, and many others.