MARKETNGBS - Marketing - Bachelor of Science
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Type
Sequence
DescriptionThis advanced sequence is an extension of the Advanced Marketing Analytics (AMA) sequence, as it offers high achieving students the opportunity to earn a Master’s degree in Marketing Analytics by taking both graduate and undergraduate courses during their senior year and seamlessly transition into their master’s program for one additional year. Graduate-level Marketing analytics courses during their fourth and fifth year will help the Marketing Analytics 4+1 students be prepared for advanced analytics roles that require a Master’s degree and/or additional relevant experiences fit for managerial positions
Modality
On Campus (50% or more instruction is on campus)
Type
Sequence
DescriptionThe Marketing faculty have designed the Advanced Marketing Analytics (AMA) Sequence to allow Marketing Majors to concentrate their coursework in preparation for marketing roles that may require more analytical skills, such as statistical analysis, data visualization, data cleaning and handling, data mining, predictive analytics, etc. The use of analytics is expected to grow rapidly.
Modality
On Campus (50% or more instruction is on campus)
Type
Sequence
DescriptionThe basic curriculum is designed to thoroughly acquaint Marketing majors with the broad field of marketing and to allow focused study in narrower subfields, depending upon the students' interests and aptitudes. Students may choose Marketing electives from one or more of the following six career-track concentrations: Advertising/Promotion, Business/Industrial Marketing, Marketing Research, Retailing/Distribution, Selling/Sales Management, and Services Marketing.
Modality
On Campus (50% or more instruction is on campus)
Type
Sequence
DescriptionThe Integrated Marketing Communication (IMC) sequence allows students to focus on the coordination of all the components of marketing communication (e.g., advertising, digital and social marketing, sales promotion) in order to send one consistent brand message. All aspects of communicating with an organizations' target market fall under the umbrella of IMC. This includes digital media, social media, print media, broadcast, events, trade shows, email, direct email, product placement and much more.
Modality
On Campus (50% or more instruction is on campus)
Type
Sequence
DescriptionThe Professional Sales sequence exposes students to the latest sales practices, research, and the profession. Students complete three required courses in marketing and two required and three elective courses in professional sales. The program incorporates personal selling and sales management courses and offers several specialized classes including: Sales Management, Key Account and Relationship Management, Professional Sales Planning and Analysis, Sales Forecasting, and Advanced Professional Selling and Negotiation.
Modality
On Campus (50% or more instruction is on campus)