MKTANLYTMS - Marketing Analytics - Master of Science
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Modality
On Campus - 50% or more courses and instructional experiences delivered on campus
Description
The Master's program in Marketing Analytics equips students with the advanced and balanced skills to leverage data-driven strategies in modern marketing and business fields. By combining traditional marketing principles with cutting-edge tools, including Artificial Intelligence, students learn to analyze data, extract actionable insights, and drive decision-making across diverse marketing channels. The curriculum emphasizes both analytical techniques and the strategic application of data, preparing graduates to lead in an increasingly digital and AI-driven landscape.